One follower qualifies.
We value willingness to participate and share over audience size. A creator at the beginning of her journey is as welcome as an established influencer.
Community · Membership · Program · Partnership
Built for creators.
Open from one.
Seoul Lady is a jointly operated community where international women creators living in Korea meet through fully sponsored wellness, culture, beauty and creative programs.
01 · Community
A place to experience Korea, meet women from around the world and create stories worth sharing.
Living in Korea can be exciting and isolating at the same time. Seoul Lady turns shared interests into an easy reason to meet. Each gathering is intentionally small enough for conversation and structured enough that arriving alone never feels awkward.
Our members are international women who already live in Korea and create in any format: short-form video, photography, beauty, wellness, travel, food, lifestyle or a personal social account that is just beginning.
The community is not a follower-count competition. It is a bridge between international creators, Korean experiences and organizations that want to build genuine cross-cultural connections.
02 · Membership
Small audience.
Full access.
Every gathering is free.
Members pay no participation fee. Event planning, venue, activities and sponsored experiences are funded through Korean government programs or corporate partners.
Who can join
- A woman creator currently living in Korea
- At least one follower on a social platform
- Interested in hobbies, culture, wellness or Korean brands
- Comfortable joining a respectful international community
What participation includes
- Access to the announced activity and venue
- Introductions and English-friendly community hosting
- Sponsored products or experiences when included
- Event photos and opportunities to create personal content
03 · Program
Different activities.
One shared table.
Move & reset
Yoga, Pilates, meditation and approachable wellness sessions that make conversation feel natural.
Make something
Painting, flower arranging, seasonal crafts and hands-on workshops with something personal to take home.
Try & discover
Guided beauty rituals and product experiences that introduce Korean brands without a hard-sell atmosphere.
Experience Korea
Places, food, traditions and contemporary Seoul experiences seen through an international community.
Meet your people
Hosted introductions, creator conversations and relaxed time designed to continue beyond the event.
Share your way
Participants create in their own voice and format. Authentic moments matter more than scripted promotion.
04 · Joint operators
Two teams.
One community.
E-Sunhwa Co., Ltd.
(주)이선화
CEO Jonghyeok Lee leads projects connected to Korean government-supported export work and develops the community's international collaboration structure.
- Government-supported export project coordination
- Community planning and international creator outreach
- Sponsor communication and event operations
- Cross-cultural business and content collaboration
Handsome Cos Co., Ltd.
Brand: DELLA BORN
CEO Shinhye Ha operates Handsome Cos and its Korean beauty brand DELLA BORN, shaping women-centered product experiences and programs.
- Beauty and wellness program development
- Product experience and sponsorship planning
- Women-centered community hosting
- Korean brand storytelling for global creators
05 · Funding model
Support becomes
shared experience.
Support
A Korean government program or company supports the gathering.
Curate
Seoul Lady matches the partner with a relevant activity and creator group.
Gather
Women creators participate at no cost and build genuine connections.
Share
Experiences become authentic creator stories and a documented event archive.
06 · Partnership
Build the next
gathering with us.
Seoul Lady works with public programs and companies that want international women in Korea to experience a product, place or idea in a credible community setting.
A partnership can support one activity, an entire gathering or a longer series. The format is shaped around the partner's objective while protecting the relaxed, voluntary character of the community.